KB Packaging

Author: Rebecca Stevenson

  • How to Wow Your Customers, with These Simple Packaging Tips.

    How to Wow Your Customers, with These Simple Packaging Tips.

    In today’s competitive market, it’s more important than ever for you to find a way to stand out from the crowd. One of the easiest and most effective ways to achieve this is to focus on your packaging, this is the first thing customers will see, making it important to make a good impression.

    Here are a few simple tips that will help you to create packaging that wows your customers.

    You should be using high quality materials for your packaging, it should be sturdy so that it will protect your product during shipping. It should also be visually appealing.using high-quality materials shows the customer you care a lot about quality.

    If you are selling to a specific target audience, consider making your packaging more personal, reflect their interests. For example, if you are selling to an eco-conscious consumer, then you should be using eco-friendly and sustainable materials. You could go a step further and include a handwritten note, this is a fantastic way of adding a personal touch to your packaging. It shows your customers you appreciate them.

    Don’t be afraid to get creative with your packaging, don’t be afraid to add exciting colours, shapes and textures, that reflect your brand. Or make your packaging interactive to engage with your customers and make a memorable experience. 

    Don’t forget what i inside of the package, this packaging s just as important as the outer, add tissue paper, biodegradable loosefil, or paper cushioning to protect your product during transit, and increase customer satisfaction, reduce returns, and receive customer loyalty.

    By following these simple tips you can stand out from the competition and leave a lasting impression on your customer.

     

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  • Sustainable Packaging Hacks

    Sustainable Packaging Hacks

    I’s an eco-conscious world out there, and consumers are demanding sustainable packaging and that businesses are providing eco-friendly processes. But how do you achieve operational sustainability, without impacting profitability?

    Change from using virgin plastics and materials to recycled paper or compostable options, these materials break down fast and reduce the amount of waste you produce.  Have you looked at the size of your packaging you use? Oversized packaging is a big waste, design your packaging to fit your product, why? It not only minimises materials but also transportation emissions. Less really is more, don’t put to many layers into your box, minimal clever designs and functional inserts, will protect your products without using a lot of packaging.

    Sustainability within your operations, goes far beyond your packaging; energy efficiency is key, LED lighting, smart thermostats, and renewable energy sources are a great way to make positive changes to achieve sustainability, lowering not only your carbon footprint but your energy bill as well. Invest in water efficient fixtures and processes to conserve the resource. Choosing fuel efficient vehicles and optimising delivery routes. You could explore options like electric vehicles or speak to customers about consolidating deliveries.

    Sustainable operations are only good for the environment, but for your business too! Energy efficiency, reducing your waste, and optimising the processes you use, will all lead you to lowered costs and greener packaging operations. Consumers increasing demand for sustainability draws them to eco-conscious brands. By demonstrating your sustainable practices, you will gain brand loyalty and consumer recognition. By embracing sustainability now, your are paving the way for a greener future, where eco-friendly practices are a normality.

    It’s your opportunity to be an industry leader by making changes now!

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  • How to Improve the Efficiency of Your Packaging

    How to Improve the Efficiency of Your Packaging

    In the fast-paced world of business, ensuring every aspect of your operations are optimised is crucial for success. While many businesses focus on the streamlining of their processes and cutting costs, one often overlooked opportunity lies in the efficiency of your packaging.

    One of the key things to making your packaging more efficient is minimising storage requirements. Warehousing can be a significant expense, and inefficiently packing your products will take up valuable space. By optimising your inventory management and packaging you could potentially reduce the amount of storage space you need. You could utilise vertical space, implement  first in first out system, and investing in space-saving packaging solutions can make a substantial difference.

    Keep it simple! and then make it simpler again! By consolidating your packaging you’ll not only reduce waste but also significantly streamline your supply chain. Consider standardising packaging materials across many of your products to reduce the variation in the packaging you need. Not only will this simplify your logistics but it will help with bulk purchasing too, which in turn will lead to the potential for cost savings.

    Efficiency thrives on a streamlined process. Assess your current workflows and the packaging involved to identify any issues. The implementation of automation, where possible, can significantly speed up your packaging processes. Simple changes like automated labelling to utilising your conveyor systems, and incorporating technology can make a big difference to your efficiency, ultimately saving you time and resources. 

    Like all of the other aspects of your businesses, the efficiency of your packaging requires regular assessments. By regularly having packaging audits, you will be able to identify your areas for improvement, ensure you continue to be compliant with industry standards, and it helps you to stay ahead of the ever changing trends within the market. By reviewing your packaging materials, design, and processes to adapt to evolving customer preferences and sustainability goals.

    It’s an environmentally conscious landscape out there, and sustainable packaging is more than just a trend; It’s a business must. Evaluate your current materials and look at eco-friendly alternatives. This not only contributes to a positive brand image, but also aligns your business with the growing demand for environmentally friendly practices.

    The power of your packaging’s efficiency should not be underestimated. By minimising storage, consolidating materials, streamlining processes, conducting regular audits, and embracing sustainable practices, businesses of all sizes can unlock significant cost savings and enhance your overall operations. Remember, in the competitive business landscape, those who embrace innovation and efficiency in every aspect of their operations are the ones set for long-term success. 

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  • 7 Packaging Predictions 2024

    7 Packaging Predictions 2024

    In 2024 the packaging industry will undergo many transformative changes, finding balance between sustainability and cost considerations, directing the packaging industry to a future of innovation and sustainability.

    Packaging is undergoing even more of a shift towards sustainability without compromising on cost-efficiency. With the industry continuing to embrace eco-friendly materials and processes, businesses are finding out that being environmentally responsible doesn’t have to break the bank.

    Efficiency is at the forefront of packaging design, as companies look to minimalist designs to minimise material use. By them simplifying packaging businesses not only reduce waste but also streamline their production processes. 

     Eco-friendly practices are gaining momentum in 2024, and returnable packaging has environmental benefits, cutting down waste and aligning with consumer demands.

    Packaging in 2024 is becoming more than just a vessel for products; it’s becoming an interactive experience. Connected packaging is becoming mainstream, fostering enhanced consumer engagement through through technologies such as; QR codes.

    In a bid to meet evolving customer expectations, businesses are beginning to integrate AI into their operations. Whether it is personalised recommendations to streamlined logistics, AI has provided the ability to elevate and enhance the overall customer experience, making packaging more efficient and consumer friendly.

    Businesses are recognising the diversity of consumer demographics, and because of this brands are prioritising inclusive packaging. By doing this, businesses not only broadens market appeal but also gives a sense of connection and representation among consumers.

    The Government is taking a stand against unnecessary plastic usage, not just i the UK but Governments globally. Prompting businesses to adopt eco-friendly alternatives and contribute to a greener environment.

    The packaging industry is not immune to economic fluctuations. The manufacturing and economic outlook play a pivotal role in shaping the strategies across the sector. As businesses navigate economic uncertainties, resilience and adaptability become crucial factors in sustaining success. 

    As we step into 2024, the packaging industry is at the forefront of a shift, embracing sustainability, innovation, and economic resilience. By striking a balance between environmental responsibility and cost-effectiveness, the industry is not only meeting the demands of 2024 but also laying down a foundation for a more sustainable and inclusive future.

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  • The Impact of Plastic Packaging Tax Rate Increase in the UK

    The Impact of Plastic Packaging Tax Rate Increase in the UK

    In the ever changing landscape of environmental policies, the UK government is set to implement changes that will directly affect various businesses within the plastic packaging industry.

    UK Manufacturers of Plastic Packaging:

    Directly involved in the production of plastic packaging, manufacturers will need to adapt to the changes to comply with the upcoming rate increase.

    Importers of Plastic Packaging:

    Businesses importing plastic packaging into the UK will face adjustments to align with the new tax rate, impacting their cost structures and pricing strategies.

    Business Customers of Manufacturers and Importers:

    Entities relying on plastic packaging for their products will witness the ripple effects, with the potential to have influence over their operational costs.

    Consumers:

    Those purchasing goods that are inside plastic packaging will likely experience changes in the pricing of their products and, following this contribute to broader environmental goals.

    Plastic Packaging Tax Increase at a Glance

    As outlined in the Autumn statement, the government is set to legislate the Plastic Packaging Tax rate increase in the Autumn Finance Bill 2023. This adjustment, aligning with the Consumer Price Index (CPI) is scheduled to take effect in April 2024.

    The Background to the Plastic Packaging Tax as a Starting Point for Change

    The Plastic Packaging Tax was introduced on April 1st 2022, as a part of the Resources and Waste strategy, Plastic Packaging Tax aligns with the government’s commitment to eliminating avoidable plastic waste by 2042. The tax serves as a crucial element encouraging the use of recycled plastic, thereby reducing reliance on incineration and landfill.

    When Will the Changes Take Effect?

    Come April 1st 2024, the increased Plastic Packaging Tax rate will apply to all plastic packaging manufactured in the UK or imported into the country.

    As these policy changes unfold, stakeholders across the plastic packaging supply chain need to stay informed and proactive, ensuring a smooth transition towards a more sustainable and economically viable future.

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  • Peak Season Packaging Tips

    Peak Season Packaging Tips

    Packaging over the peak season is often overlooked or worse, sometimes it is ignored altogether. For retail, ecommerce and fulfilment the final quarter of the year is by far the busiest. With events such as Black Friday, Cyber Monday and of course the festive season, products and packaging are flying out of your business and through the doors of your customer. Planning your packaging properly could be the difference between a successful peak season and an unsuccessful end to the year. Your packaging is the first point of contact your customer has with your brand and your product, let’s take a look at how to make it magical this peak season.

    Ensuring the resilience of your packaging, including specially designed festive packaging, is crucial, although it may seem like common sense. It is imperative that your packaging can endure the challenges posed by the transportation and courier networks you utilise. Your packaging should be built to withstand potential scenarios such as being dropped, crushed, exposure to moisture (left out in bad weather), and general mishandling. This becomes especially critical during the delivery demands of the festive period.

    To guarantee your packaging stands up to the potential damages faced in transit, prioritise the right size boxes, incorporate protective inserts or Space fill, and ensure quality of your overall packaging materials.

    A significant cause of product damage during transit, is the movement within large outer packs or collisions between multiple items. An effective solution is incorporating products like Space fill paper. 

    Many individuals have encountered the frustration of receiving small items in excessively large packages when making online purchases. Despite being a common occurrence, this continues to rank among the top annoyances for consumers.  During the festive season, when there is a surge in volume of boxes and packaging, consumers prefer to avoid the additional inconvenience of dealing with excessive packaging and substantial amounts of cardboard. The issue becomes particularly pronounced for items that can only be discarded, such as air sacks and bubble wrap. But beyond the irritation it causes other detriments; environmental impact, increases transportation costs, packaging that prevents the product being delivered safely, for example not fitting through the letterbox.

    Another frustration for consumers is receiving packaging that is nearly impossible to open. While it is crucial for packaging to ensure the protection of products during transportation to outlets or end users delivery addresses, the annoyance of struggling to access a new purchase can negatively impact your brand and product impression. Fortunately, several solutions are available to address this issue, such as incorporating tear strips and innovative locking mechanisms that enhance the overall unboxing experience.

    Addressing the concept of unboxing, the experience you offer your customers has the potential to infuse real magic into your brand and products. At a minimum, contemplate incorporating internal printing on your ecommerce packaging. However, the possibilities extend beyond simple touches. Explore things such as packaging inserts that showcase the products upon opening or incorporate luxurious appearance and tactile experience. You might even design the packaging in a way that encourages consumers to retain it for ongoing storage of the products. When all of these elements come together with your company branding or a seasonal theme, they have the power to delight your customers and foster long-term loyalty.

    Expanding on the issue of consumers disliking oversized packaging, the problem can intensify if your packaging is not easily recyclable or requires disassembly into parts for recycling. Across a range of age groups and demographics, there is a growing demand for more sustainable packaging and products.This is especially pronounced during the the festive season, which many view as extremely wasteful and extravagant.  If consumers view your brand as not environmentally friendly, it’s likely to have detrimental impact on your long-term sales. If you demonstrate a commitment to sustainability, such as using FSC- certified packaging, can be an extremely positive element to many customers.

    By combining all of these points, and planning your packaging and its design well and in plenty of time, you can make your peak season one to remember. 

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  • Mastering Pallet Stability for Sustainable and Cost-Efficient Transport

    Mastering Pallet Stability for Sustainable and Cost-Efficient Transport

    With an astonishing annual pallet transportation volume exceeding 750 million, it’s an eye-opening revelation that approximately 11% of these pallets endure damage during their journey to the destination.

    Astonishingly, an estimated 82.5 million pallets annually reach their intended destination in a compromised state due to issues with pallet stability, incurring expenditures that can reach astronomical proportions.

    In the UK, a staggering 60 million wooden pallets are fabricated each year to facilitate the nationwide conveyance of goods. Beyond these timber pallets, an additional 150,000 tonnes of pallet wrap are meticulously employed to encase and secure these goods in preparation for there dispatch.

    While road transportation undoubtedly offers efficiency, it doesn’t always guarantee a seamless journey, particularly for delicate cargo. Miscalculations in selecting packaging materials and stacking configurations may lead to loss of stability, resulting in product damage, pallet rejection, and unforeseen financial burdens.

    Products rendered unsalvageable during transit tend to be discarded, necessitating replacements at the manufacturer’s expense. This leads to additional labor, pallet packaging, waste product, and transportation expenses.

    The key to achieving pallet stability lies in comprehending the comprehensive attributes of the merchandise, encompassing its weight, shape, material, and size. This invaluable knowledge serves as the foundation for establishing a highly efficient packing methodology that guarantees the preservation of pallet integrity.

    In the realm of pallet material selection, choosing the appropriate material can obviate the need for additional resources. It is essential to note that wooden and plastic pallets possess distinct characteristics, each offering varying load-bearing capacities. Plastic pallets are well-suited for packages weighing up to 1,500 pounds. For loads exceeding this threshold, opting for wooden pallets is highly recommended.

    Another crucial consideration pertains to the choice of wrapping material. Most pallet wraps are crafted from linear low-density polyethylene (LLDPE), available in various forms tailored to the specific attributes of the packages. Heavier loads are better accommodated by utilizing robust NANO stretch film to ensure pallet integrity is maintained.

    In addition to mitigating the risk of movement in transport (MIT), it is our estimation that the UK could potentially conserve a substantial 41 million kilograms of plastic stretch film annually simply by adopting the appropriate wrapping materials.

    At KB Packaging, we possess an intimate understanding of the intricacies involved in the transportation of goods, and have ingeniously devised an offsite solution to detect and resolve any issues related to pallet stability.

    Our dedicated Innovation Centre replicates a company’s existing packaging process and simulates real-world transportation scenarios to pinpoint vulnerabilities and offer valuable counsel on requisite adjustments, ultimately resulting in more robust pallets and cost-effective, ecologically sound logistics.

    By giving due regard to pallet stability, a transformative process can be set in motion, mitigating transport movement, reducing costs, and ultimately contributing to a more sustainable future with lower carbon emissions.


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  • What does Packaging Look Like in 2024

    What does Packaging Look Like in 2024

    The ever-evolving world of packaging is deeply influenced by shifting consumer preferences, technological progress, and an increasing emphasis on sustainability. As we approach 2024, several compelling packaging trends are poised to redefine how products are packaged and presented to consumers. Lets delve into some of the most exciting packaging trends for 2024.

    Sustainable Packaging Leadership:

    Sustainability remains a paramount focus in the packaging industry. In 2024, we anticipate a heightened emphasis on eco-friendly materials, recyclability, and the reduction of plastic usage. Brands and businesses are increasingly turning to biodegradable, compostable, and recycled packaging materials to minimise their environmental footprint.

    Integration of Smart Packaging:

    Smart packaging, featuring QR codes, RFID tags, or sensors, is gaining significant traction. These technologies offer consumers interactive experiences, such as accessing product information, tracking freshness, and even reordering products through scanning. In 2024, expect further integration of these technologies into everyday packaging.

    Minimalist and Eco-Conscious Design:

    Minimalist packaging design not only minimises waste but also resonates with consumers seeking simplicity. Clean lines, minimal graphics, and environmentally conscious design and materials will continue to shape packaging aesthetics.

    Personalised Packaging:

    Customisation extends beyond the product itself and into packaging. In 2024, we can anticipate more personalised packaging options, enabling consumers to tailor the appearance of their products to their preferences. This trend creates a distinctive and memorable unboxing experience.

    Innovations in Food Packaging:

    Food packaging is a hub of innovation, especially as consumer demand for freshness and convenience grows. Look for advances in active and intelligent packaging, such as temperature controlled packaging that extend product shelf life and packaging that alerts consumers when food is nearing expiration.

    Transparent and Ethical Labelling:

    Consumers are increasingly interested in the origins and production process of their products. Transparent labelling, which includes information about sourcing, production practices, and social responsibility, will continue to gain importance in 2024.

    Advanced Printing Technologies:

    Digital printing techniques are revolutionising packaging with vibrant, high resolution graphics and shorter production times. Brands can easily create intricate designs and experiment with personalisation.

    Eco-friendly Inks and Coatings:

    Sustainable inks and coating, which reduce environmental impact, are expected to become more wide spread. Options like water-based and soy-based inks align with the sustainability goals of many brands.

    The packaging industry is currently undergoing a transformative phase, driven by consumer expectations, environmental considerations, and technological advancements. In 2024, sustainable, smart, and personalised packaging solutions will take centre stage. Brands that embrace these innovative packaging trends not only meet consumer expectations but also contribute to a more sustainable and exciting future for the industry. As we progress, it’s essential for businesses to stay ahead of the curve, adopting these trends to remain competitive and meet the ever-evolving demands of the market.

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  • Streamlining Operational Costs Through Smart Packaging

    Streamlining Operational Costs Through Smart Packaging

    In today’s fiercely competitive business landscape, companies are perpetually on the hunt for ways to boost efficiency and slash operational costs. An often underestimated avenue for achieving significant savings is through the implementation of smart packaging solutions. By optimising your packaging process, you can not only elevate your brand image but also carve out substantial cost reductions. In this post we will delve into the strategies to achieve these benefits by harnessing the power of smart packaging.

    Right-Size Your Packaging:

    One of the simplest yet most impactful ways to streamline operational cost is by ‘right-sizing’ your packaging. Oversized boxes not only effect precious space but also inflate shipping expenses. By opting for packaging that aligns perfectly with your products, you can cut shipping costs, minimise the need for fillers, and enhance warehouse efficiency.

    Consider Eco-Friendly Materials:

    Incorporating eco-friendly materials into your packaging isn’t merely a nod to sustainability  – It’s a direct route to savings. Utilising recycled and biodegradable materials can not only align with your customers’ eco-conscious values but also reduce operational costs. Such materials are often cost-competitive and can, in certain instances, outshine traditional options in terms of affordability. 

    Invest in Automation:

    Investing in automation technologies stands as a formidable pillar of your packaging strategy. Automated packaging machinery can pare down labor expenses, enhance overall efficiency, and mitigate the risk of human errors. From filling boxes to wrapping pallets, automating repetitive tasks stands as a reliable long-term, money-saving strategy.

    Inventory Management:

    Smart packaging can play a pivotal role in streamlining inventory management. By implementing for example barcodes and other technologies in your packaging, you can harness improved inventory tracking and management capabilities. This deters overstocking and understocking, eliminating unnecessary costs associated with stockpile imbalances.

    Partner with the Right Supplier:

    The choice of packaging supplier is pivotal to your cost-efficiency efforts. Collaborating with a supplier who offers competitive pricing, superior material quality, and unwavering commitment to timely delivery can serve as a method against packaging cost escalation while ensuring consistency and reliability.

    Regularly Review and Optimise:

    A dynamic and evolving packaging strategy is the key to long-term savings. Regular reviews of your packaging procedures and materials are essential to uncover areas for enhancement. Staying on top of packaging trends and innovations allows you to adapt to changing market dynamics and reduce costs over time.

    Smart packaging is a potent tool for cutting your operational costs. By adopting right-sizing practices, eco-friendly materials, automation, optimised inventory management, and a commitment to continuous improvement, you can achieve substantial cost savings while elevating your customer experience. This win-win situation fortifies your bottom line and strengthens your brand reputation. Streamlining operational costs through smart packaging is a strategy that will undoubtedly resonate in today’s competitive marketplace.

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  • Managing the Surge in Demand during Peak Season

    Managing the Surge in Demand during Peak Season

    As the peak season rolls around, retail and ecommerce businesses recognise the pivotal role packaging plays. At KB Packaging, we go beyond ensuring safe product delivery – we leave a lasting, positive impression on your customers throughout their entire journey.

    What sets us apart?

    Sustainability:

    In today’s eco-conscious world, packaging’s environmental impact matters. KB Packaging is committed to eco-friendly solutions made from recycled content. Our packaging is 100% recyclable (curbside) and biodegradable, a key factor that can sway a customer’s decision and loyalty. We also help businesses to reduce their carbon footprint and achieve sustainability goals.

    Bespoke Packaging:

    Elevate your brand and enhance customer experience with bespoke packaging. A memorable first impression is crucial in a competitive market. Packaging serves as a medium for your brand’s message. Well-designed packaging minimises damages and returns, protecting your business reputation and reducing costs.

    Automation for Efficiency:

    KB Packaging offers state-of-the-art tools, from Robopac pallet wrapping machines to sustainable paper packaging dispensers. Automation increases output, reduces waste, and streamlines processes, allowing better resource allocation within your business.

    During the bustling peak season, partnering with KB Packaging means understanding your unique needs and delivering innovative solutions for success. Let us support your peak season endeavours in every way possible.

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