KB Packaging

Author: Rebecca Stevenson

  • Why Choosing the Right Packaging for Your Business Matters

    Why Choosing the Right Packaging for Your Business Matters

    In the fast-paced world of business, packaging is often an underestimated aspect of product development and marketing. However, the right packaging can have a significant impact on your brands success. In this post we will explore why selecting the appropriate packaging for your business is crucial!

    First Impressions Count:

    Packaging is the first point of contact between your product and your customers. It’s your chance to make a positive and memorable impression. Eye-catching and well-designed packaging captures attention, piques curiosity, and communicates the essence of your brand. A thoughtful and appealing package instantly differentiates your product from competitors and leaves a lasting impression.

    Brand Identity & Recognition:

    Packaging plays a vital role in establishing and reinforcing your brand identity. Consistent branding elements, such as logos, colours, and typography, incorporated into your packaging, create a cohesive brand experience. When customers encounter your packaging, they should immediately recognise and associate it with your brand, building trust and loyalty over time.

    Protection & Product Integrity:

    Beyond aesthetics, the primary purpose of packaging is to protect your product during transportation and storage. The right packaging safeguards your goods from damage, moisture, and other external factors that could compromise their quality. It ensures that your customers receive products in pristine condition, leading to increased satisfaction and positive reviews.

    Convenience & Product Functionality:

    Consider the practical aspects of packaging. Is it easy to open and reseal? Does it provide the necessary information and instructions? User-friendly packaging enhances the customer experience and fosters repeat purchases. Incorporating functional features, such as tear-away portions, handles, or resealable options, adds convenience and encourages customers to choose your product over others. 

    Sustainability & Eco-Consciousness

    In today’s environmentally conscious world, consumers value sustainable packaging choices. Opting for eco-friendly materials, such as biodegradable, compostable, or recycled packaging, demonstrates commitment to sustainability and resonates with eco-conscious customers. Thoughtful packaging design that minimises waste and uses fewer resources can also contribute to a positive brand image and consumer perception.

    Shelf Appeal & Retail Environments:

    If your products are sold in physical retail spaces your packaging must stand out on store shelves. Unique shapes, vibrant colours, and attention-grabbing designs can attract customers and make them want to pick up your product. Understanding the retail environment and the browsing behaviour of your target audience is essential for creating packaging that captures attention and drives sales.

    Marketing & Communication Tool:

    Packaging is a powerful marketing tool that can communicate your brand story, values, and product features. Well-crafted packaging provides an opportunity to share key messages, benefits, and even testimonials with potential customers. Utilise the packaging space wisely by including persuasive copy, engaging visuals, and QR codes or URL’s that lead customers to your website or social media channels.

    By recognising the importance of packaging for your business, you can leverage it as a strategic tool for brand differentiation, product protection, customer satisfaction, and sustainable practices. Invest time, effort, and creativity in designing packaging that aligns with your brand identity and resonates with your target audience. Remeber, the right packaging can elevate your product and set the stage for success!

  • Plastic Pollution in our Oceans, an Environmental Crisis

    Plastic Pollution in our Oceans, an Environmental Crisis

    Plastic pollution has emerged as one of the most pressing environmental challenges of our time. Our oceans, once teeming with life and beauty, are now inundated with vast quantities of plastic waste. 

    Every year, millions of metric tons of plastic find their way into our oceans. It is estimated that over 8 million tons of plastic waste enter marine environments annually, wreaking havoc on delicate eco-systems. Plastic debris accumulates in gyres, forming colossal patches of floating garbage, the most infamous of which is the Great Pacific Garbage Patch. These patches pose a significant threat to marine life, as animals can ingest or become entangled in plastic, leading to injury, suffocation and death.

    The impact of plastic pollution on marine life is devastating. Countless seabirds, turtles, seals, and whales are found dead with stomachs full of plastic, mistaking it for food. The ingestion of plastic can cause internal injuries, blockages, and malnutrition, leading to reduced reproductive success and population decline. Additionally, marine animals often become entangled in plastic debris, leading to severe injuries or immobilisation, making them vulnerable to danger.

    Plastic pollution disrupts marine ecosystems in multiple ways. Corals, vital to the health of reefs, face stress and disease due to plastic debris. Plastics also release harmful chemicals into the water, contributing to water pollution and affecting the balance of marine ecosystems. Moreover, small microplastics, resulting from the breakdown of larger plastic items, are ingested by plankton and enter the food chain.

    Beyond environmental consequences, plastic pollution in our oceans directly affects human activities. Coastal economies heavily dependent on fishing, tourism, and recreational activities, suffer as marine habitats degrade. Plastic waste washing up on beaches not only ruins their natural beauty but also poses risks to beach goers. Furthermore, the consumption of seafood contaminated with microplastics poses potential health hazards, although the full extent of these risks is still being studied.

    Tackling plastic pollution requires a multifaceted approach. Efforts must focus on reducing plastic production, promoting recycling and waste management systems, and advocating sustainable alternatives. Governments, industries, and individuals all have a role to play in curbing the crisis. Legislation and regulations should be implemented to limit single-use plastics, encourage eco-friendly packaging, and incentivise recycling. Education and awareness campagins can empower individuals to make concious choices and reduce their plastic consumption.

     

    The plastic pollution crisis in our oceans demands immediate attention and concerted action. The well-being of marine ecosystems, wildlife, and ultimately, our own survival, is at stake. By recognising the gravity of the problem and taking proactive steps to address it, we can strive towards a future where our oceans are free from the clutches of plastic pollution, allowing them to thrive in all of their natural splendour.

    We now supply an innovative strapping solution, that is made from plastic collected from the worlds oceans and beaches. Utilising ocean plastic for strapping helps reduce the amount of plastic. It also encourages and promotes recycling efforts, raising awareness about the importance of recycling and showcases the potential value of recycled materials. 

    By repurposing ocean plastic into strapping it reduces the need for virgin plastic production. This decreases greenhouse emissions associated with the manufacturing process.

    To find out more contact us and discuss our strapping products and how to adopt more sustainable processes and operations.

    Contact Us
  • Nano Stretch Film: The Future of Pallet Stability

    Nano Stretch Film: The Future of Pallet Stability

    Nano stretch film offers a range of benefits that make it a promising option for businesses looking to optimise their packaging and shipping processes. By incorporating this innovative technology into their operations, businesses can achieve greater efficiency, cost savings, sustainability, and customer satisfaction.

    Nano stretch film is a type of plastic stretch film that has been engineered using nanotechnology to create a thinner and stronger film. Here are some of the benefits of using nano stretch film:

    1. Increased strength: The nanotechnology used in nano stretch film enhances the strength and durability of the film, allowing it to stretch further and better resist punctures and tears. This increased strength makes it ideal for wrapping and protecting heavy and bulky items during transport or storage.
    2. Reduced waste: Due to its strength and ability to stretch, nano stretch film requires less material to wrap and secure a load, reducing the amount of waste and environmental impact compared to traditional stretch film.
    3. Improved load stability: The superior strength and elasticity of nano stretch film helps to keep loads stable and prevent shifting during transport or storage, reducing the risk of damage and ensuring that products arrive at their destination in optimal condition.
    4. Cost-effective: Due to its thinner profile and increased strength, nano stretch film can be a more cost-effective option than traditional stretch film, as less material is required to wrap the same load.
    5. Enhanced product visibility: Nano stretch film is often clearer and less cloudy than traditional stretch film, allowing for better visibility of the wrapped product. This can be especially important for retail or display purposes, where a clear view of the product can help attract customers and increase sales.
    Invictus
  • Keeping Your Packaging Up To Date With The Latest Trends Is Important For Several Reasons

    Keeping Your Packaging Up To Date With The Latest Trends Is Important For Several Reasons

    1. Staying Competitive: By keeping up with the latest packaging trends, you can ensure that your products stand out on store shelves and online marketplaces. If your packaging is outdated, consumers may perceive your brand as old-fashioned or behind the times, which can harm your sales and market share.

    2. Meeting Customer Expectations: Consumers are increasingly looking for packaging that is sustainable, easy to use, and visually appealing. By incorporating these trends into your packaging, you can meet customer expectations and build brand loyalty.

    3. Improving Sustainability: The latest packaging trends often focus on sustainability, using materials that are recyclable, biodegradable, or made from renewable resources. By adopting these trends, you can reduce your environmental footprint and appeal to consumers who are concerned about sustainability.

    4. Enhancing Product Safety: Smart packaging technology is becoming more prevalent, with sensors and other devices being integrated into packaging to monitor product quality and safety. By keeping up with these trends, you can ensure that your products are safe and meet regulatory requirements.

    5. Boosting Sales: Up-to-date packaging can help boost sales by attracting new customers and encouraging repeat purchases. By investing in innovative packaging design and materials, you can create a memorable brand experience that sets you apart from your competitors and helps drive sales.

    keeping up to date with the latest packaging trends is essential for staying competitive, meeting customer expectations, improving sustainability, enhancing product safety, and boosting sales. By investing in innovative packaging design and materials, you can differentiate your brand and create a memorable customer experience.

    Update Your Packaging Today
    Honeycomb Paper
  • The Importance Of Health & Safety In The Workplace

    The Importance Of Health & Safety In The Workplace

    The importance of health and safety in the workplace cannot be overstated. There are several reasons why workplace health and safety is critical.

    Maintaining a safe and healthy workplace is crucial for both employers and employees. Workplace accidents and injuries not only cause physical harm but can also result in financial and legal consequences for employers.

    Employers have a legal and moral obligation to ensure that their workplace is safe for their employees. This includes implementing measures such as providing personal protective equipment, conducting regular safety inspections, and providing training to employees on how to safely perform their job duties.

    A safe workplace not only protects employees from harm but also leads to improved productivity and better employee morale. When employees feel safe and secure in their workplace, they are more likely to be productive and have a positive attitude towards their work.

    Employers should also be aware of the potential health hazards in their workplace, such as exposure to harmful chemicals or repetitive strain injuries. They should take steps to mitigate these risks and provide employees with the necessary resources to protect their health.

    Health and safety in the workplace should be a top priority for all employers. By implementing proper measures and ensuring a safe and healthy workplace, employers can not only protect their employees but also improve productivity, lower costs, and promote better employee morale.

    We are a provider of packaging solutions
    that reduce fatigue and injury to your employees

    Contact Us Today
  • Packaging for a Greener Future: How the Packaging Industry is Embracing Sustainable Solutions

    Packaging for a Greener Future: How the Packaging Industry is Embracing Sustainable Solutions

    The packaging industry plays a crucial role in our daily lives, protecting products, enabling transportation, and enhancing consumer experiences. However, the environmental impact of packaging, particularly single-use plastics, has become a pressing concern. As awareness about environmental issues grows, consumers and businesses alike are demanding more sustainable packaging solutions. In response, the packaging industry is actively adapting to sustainable packaging practices to reduce its environmental footprint and contribute to a greener future. In this blog post, we will explore how the packaging industry is embracing sustainable solutions to address these challenges.

    Recyclable and Compostable Materials: One of the key ways the packaging industry is adapting to sustainability is through the use of recyclable and compostable materials. Packaging companies are shifting away from traditional plastics and exploring alternative materials such as paper, cardboard, and bioplastics made from renewable sources. These materials are designed to be recyclable or compostable, reducing the amount of waste that ends up in landfills or oceans. They also have lower environmental footprints compared to conventional plastics, as they are often derived from renewable resources and can break down more easily in the environment.

    Reduction of Packaging Waste: Packaging companies are also focusing on reducing packaging waste. Through lightweighting, which involves using thinner materials while maintaining the necessary strength and functionality of the packaging, companies are able to minimize the amount of material used and reduce waste. Additionally, innovative packaging designs that require fewer materials or are reusable are being developed to further reduce waste. This includes initiatives like refillable containers, returnable packaging, and packaging made from post-consumer recycled content, which promotes a circular economy by keeping materials in use for longer and minimizing waste.

    Circular Economy: The concept of a circular economy is gaining traction in the packaging industry. Packaging companies are adopting circular economy principles, where materials are designed to be recycled or composted, and the materials are kept in a closed loop, rather than being discarded after single use. This involves creating packaging that is easily recyclable or compostable, developing recycling infrastructure, and using recycled materials in packaging production. By embracing circular economy practices, the packaging industry aims to reduce the demand for virgin materials, minimize waste, and create a more sustainable system for packaging materials.

    Eco-Friendly Technologies: The adoption of eco-friendly technologies is also driving sustainable packaging practices in the industry. Packaging companies are investing in technologies that reduce the environmental impact of packaging production. This includes using water-based inks, solvent-free adhesives, and energy-efficient production processes to minimize emissions, energy consumption, and water usage. These technologies help in reducing the overall environmental footprint of packaging production and contribute to more sustainable practices.

    Certifications and Labeling: Certifications and labeling schemes are being used by packaging companies to provide transparency and assurance to consumers that their packaging meets certain sustainability criteria. For example, certifications such as the Forest Stewardship Council (FSC) ensure that paper and cardboard used in packaging are responsibly sourced from well-managed forests. Additionally, certifications for compostable or biodegradable packaging help consumers identify packaging that is designed to break down more easily in the environment. These certifications and labeling schemes play a crucial role in promoting sustainable packaging practices and building trust with consumers.

    Collaboration with Stakeholders: The packaging industry is actively collaborating with various stakeholders to drive sustainable packaging initiatives. This includes working with local recycling facilities to improve recycling rates, engaging in awareness campaigns to educate consumers about proper waste disposal, and partnering with other businesses to develop joint sustainability initiatives. Collaboration with stakeholders helps in creating a collective effort towards sustainability, addressing challenges collectively, and creating a more sustainable packaging ecosystem.

    The packaging industry is increasingly recognising the need to adapt to sustainable packaging practices to reduce environmental impacts and meet consumer demand for eco-friendly packaging solutions. 

    The packaging industry is making significant efforts to adapt to sustainable packaging practices by adopting environmentally responsible materials, reducing packaging waste, promoting circular economy principles, implementing eco-friendly technologies, using certifications and labelling, partnering with businesses and collaborating with customers, to drive and create Intelligent Packaging Solutions. All aimed at reducing the environmental impact of packaging and meeting growing consumer demand for sustainable packaging options.

    Packaging That is Making a Positive Global Impact
    Manufactured in the UK

    Paper packaging’s popularity has been on the rise in recent years, as consumers and businesses alike seek more sustainable and environmentally friendly packaging options. 

    This can be attributed to the sustainability, recyclability brand image enhancement and versatility of  paper packaging. As more consumers and businesses prioritise environmental sustainability, paper packaging is likely to continue to gain popularity.

    Reduce Your Packaging Waste Today
  • Packaging News Article

    Packaging News Article

    Read our article featured in the Packaging News magazine July/August edition. We are providing eco-friendly solutions and providing advice on how easy it is to switch to more sustainable packaging solutions.

    Our Invictus Nano film manufactured using 30% recycled content is the latest innovative eco-friendly product to be added to our ever growing sustainable product portfolio.

    Our experts can provide onsite demonstrations and supply personalised waste reports, followed by advice that has over 30 years industry experience, and will enhance your efficiency and boost your operations while making a huge impact on the waste your business produces.

     

    Click here for article

    We are exhibiting at PPMA 27-29th Sep Birmingham NEC

    See our sustainable products and Intelligent Packaging Experts in person. 

    Click here to attend

    More About Invictus

    For further information and advice
    Click Here
  • Invictus 30% Recycled Content Nano Film

    Invictus 30% Recycled Content Nano Film

    Invictus Nano Wrap

    Nano films made up of multiple layers, they are very strong and very thin. Nano machine film is a popular choice because it; lowers the cost per pallet wrapped, reduces your carbon footprint and has exceptional load stability.

    The Invictus 30% recycled Nano machine pallet wrap is a film that has been manufactured using 30% recycled plastic, while still using Nano technology and maintaining a stretch of 250%, a result very few manufactures have been able to achieve.

    Despite the element of recycled content that has been used, this Invictus Nano machine film still performs as well as 100% virgin films.

    Manufactured using 30% recycled content

    Reducing our environmental impact, and 

    helping businesses across the UK to lower theirs too

    Using 30% Recycled Plastic

    It is hard to guarantee continuous quality when making a product from a recycled material (plastic). This is due to impurities which can make the finished product material weak and have an impact on the performance when it is used. Potentially  leading to breakages during the application process with the pallet wrap machine. Which isn’t great for operators and understandably can be frustrating when completing the wrapping process.

    However our Invictus with 30% recycled content is an eco-friendly film that still retains a guaranteed stretch of at least 250%, outperforming standard films on the market.

    Stretching 250% allows 1m of the film to stretch to 3.5m when used with a pre stretch machine, making Invictus a film which in terms of both performance and sustainability is a manufacturing success story and rivals other films that are available within the industry now.

    Making A Difference

    Once the pallet reaches its destination, the pallet wrap can be recycled in the same way a virgin pallet wraps and is a very attractive material source, if you are able to keep clear film separate to coloured film, you will be in high demand with recycling companies. If they use a single unit high output universal recycling system, they will be able to turn it back into plastic pellets, and then back into plastic bags, pallet top sheets and back to stretch wrap, to mention a few.

    Invictus once recycled can be turned in to new products rather than end it’s journey in landfill or incinerated. And of course Invictus is exempt from the plastic packaging tax.

    • Lower your cost per wrapped pallet
    • Reduce your carbon footprint 
    • Plastic tax free 
    • Up to 250% stretch 
    • Multilayer technology 
    • Replaces standard and pre-strectch films
    • 2181 Metres per roll

    Arrange A Free Audit Today

    Fill in the form below to arrange an onsite audit and full waste report

    Frequently asked questions
  • Create an Unboxing Experience

    Create an Unboxing Experience

    Making Protective Packaging More Diverse

    Ecommerce is an industry growing at pace; it is more important now than ever to be sourcing packaging products that consumers want to receive, and paper is power in the current consumer market, with its environmental links it is associated with. Do you have a green ambition within  growth and development plan? but want to maintain efficiency and be cost effective?

    Traditional bubble wrap is the most recognised way to protect goods in transit and is able to deliver them safely and securely. And if this is what you currently use, you might feel anxious considering or switching to alternatives.

    But there is another product that you can rely on, our Hex Wrap protects against, scratches, minor breakage and reduces the risk of customer dissatisfaction, just like traditional bubble.

    Upon delivery it gives an unboxing experience for the customer, with a sustainable look, easy opening and they can recycle or re-use the material.

    Why Hex Wrap Delivers

    It is used in a similar way to the traditional bubble wrap, it wraps around your delicate products to protect them however it features a honeycomb surface that interlocks to seal and secure your delicate goods in place, no need to apply tape or glue, and no need for scissors.

    It is eco-friendly, the product can be recycled and reused easily, which is great not only for you but for the consumer, it biodegrades easily too and to create the product itself it uses a much smaller amount of energy, reducing your overall impact on the environment.

    Hex Paper delivers a perfect presentation upon delivery, it looks aesthetically pleasing and premium but maintains an environmental message, giving a great customer journey and experience, building a positive relationship between you,  your brand and your customer.

    There are so many products and items you can wrap with Hex Paper, from glass to pot, pictures, and mirrors to cosmetics, tableware, pharmaceuticals even bouquets and so many more. Like with conventional bubble wrap you can wrap fragile items and shapes that are awkward or unusual.

    To speak to us about changing your internal protective packaging and to find out more about what is in your packaging material please follow the link below.

    Click here for more information
  • Delivering aid to Ukraine

    Delivering aid to Ukraine

     

    KB Packaging have been working with the RRT (Rapid Response Team) and operation 322. An operation which is providing support to those in need and affected by the ongoing humanitarian crisis. Operation 322 is delivering emergency food and personal care suppliers to all of those in need. These include non-perishable food supplies, care kits containing products for personal care, products for childcare including nappies and baby formula and blankets and bottled water.

     

     

     

     

    We have committed to contributing to the aid being provided, and donated boxes and tape to help transport goods to Ukraine and sanitising care products to contribute to medical supply and hygiene products.

    Donations not only support the people who are still in Ukraine, but also provide support and resources for the surrounding countries, Poland, Slovakia, Romania, Moldova and Lithuania, who have been providing help in getting refugees to safety.

     

    Initially the support began at a £250,000 target and it has now surpassed £1,000,000, and have secured funding enabling 28 truckloads of essential aid to be delivered to Ukraine.

    We will continue to support and donate to supporting those in Ukraine and those who are affected by the war.

    Visit The RRT Website
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